‘In the food business, every day is a new day’: Five Chennai-based Sangeetha restaurants are now Geetham

“Only the name has changed. All the things else remains the identical,” Murali N Bhat stresses repeatedly by means of our discussion. He also has boards positioned at vantage points in his dining places stating the identical. The dining places in dilemma are five franchisee outlets of well known Chennai-based food items chain Sangeetha Veg Cafe, which have now been rebranded Geetham.

Around a dry fruit falooda, which the 53-12 months-previous describes amongst the restaurant’s ideal-sellers, Murali who is Geetham’s handling director, states, “We have a faithful shopper foundation, for whom the ambience and flavor will be the exact.” The Sangeetha dining establishments in Navalur, Thoraipakkam, T Nagar, Medavakkam and 100 Toes Road (Velachery) are now Geetham — they account for about ₹110 crore turnover of the brand’s ₹250 crore small business. “In the foodstuff company, every single working day is a new working day. You cannot have an off day at any stage of time, since that indicates that you have lost an entire relatives of clients,” claims Murali.

So, he is making an attempt innovation to increase his vision. There are heading to be 12 far more dosa kinds on present — such as Mysore masala dosa and paneer masala dosa — in the retailers, which currently have more than 400 South Indian, North Indian and Chinese dishes on their 36 page menu. They are also focussing on specialities like honey chilli gobi and paneer roll masala so “there is a little something for absolutely everyone in the family,” suggests Murali.

The distribute at Geetham vegetarian cafe
| Photo Credit rating: VELANKANNI RAJ

Every Friday, for occasion, there is  vazhathandu kootu for lunch, a dish that is not easily out there in most places to eat. Murali has a tie-up with a farmers collective in Tirunelveli, which packs and materials all the ingredients. “When I straight deal with farmers, it is gain-get for equally functions. We are also presently sourcing greens from a farmer in Madurantakam.”

Murali claims he has been included in the small business of foods given that his 2nd calendar year of university his father, in fact, ran a ragi malt generation device. “I required to contest in university elections and required revenue for it, and so I obtained into business enterprise,” suggests Murali, indicating he started off by promoting solutions like Mangharam Wafers. Later on, in Coimbatore, he was affiliated with J&M Sons Cake Shop, a bakery then common for Japanese cakes and puffs.

His association with Sangeetha Veg Dining places has now finished, after about 13 yrs. “It has been a wonderful journey,” he says, describing the 14,000-sq. feet structure outlet in Velachery. “Though the initial calendar year was a struggle, we chanced upon a wonderful campaign. For the duration of that time T-20 cricket and IPL were catching on like fire. We introduced a Tiffen20 notion in Velachery, a mini-tiffin for just ₹20 that became a large strike.”

“Vegetarian food items has a market place in the course of the calendar year, every single day,” suggests Murali, incorporating that the occupation will come with equally perks and worries. “Every five several hours, people today have to eat some thing,” so a good restaurant will usually draw customers. But, he adds, “There’s no holiday break in the food stuff company.” Especially with 400 products, and expanding menu.