Recon Food’s Sophia Rascoff on the Future of Social Media

At the age of 16, Sophia Rascoff is one particular of the youngest business owners to launch a social media application. Her adore for cooking inspired Recon Meals, an application that delivers food lovers collectively.

On this episode of PCH Pushed, Rascoff discusses currently being a co-founder of the app Recon Foodstuff and how Gen Z is changing social media.

All through the holiday time, Rascoff and her loved ones make conventional Colombian dishes, which includes a caldo (a broth-based mostly dish) she grew up on that her grandmother handed down to her mother.

Activities like that, together with her adore for meals, gave Rascoff the thought to develop an application.

“Recon Food stuff is a vertical social media community for food. So, we intention to create a neighborhood the place folks can bond in excess of a shared adore of food,” said Rascoff.

With functions like adding recipes along with posts or looking at the eating places wherever other customers have been, Rascoff needed to lean into creating the local community accessible.

When joining the app, it immediately prompts the consumer to comply with Rascoff’s account. But, she suggests, it’s not intended so that she can achieve followers.

“It was to really established the bar for the app. So, we needed to exhibit folks everyone can put up on listed here. It really is not for chefs, it truly is for people today who like foods and consider it truly is sort of enjoyable at times,” stated Rascoff.

Escalating up all over other entrepreneurs like her father, former Zillow government and dot.LA co-founder Spencer Rascoff, the youthful co-founder believes enthusiasm is one particular of the most essential points when it will come to setting up a company. For other younger business owners, that is the suggestions she would supply.

“Discover one thing that you happen to be genuinely passionate about. I have heard a ton that there are no very good founders, you can find only a great founder for a fantastic difficulty,” mentioned Rascoff.

In the rest of the episode, Rascoff talks about entrepreneurship, the worth of intrapreneurship and how a “post-heroic” leadership solution can build much more collaborative crew. Oh, and we also chat a large amount about meals.

Click the playhead higher than to hear the whole discussion, and subscribe to PCH Pushed on Apple, Stitcher, Spotify, iHeart, Google or where ever you get your podcasts.

dot.LA Engagement Intern Joshua Letona contributed to this publish.