Sweet misery: Japanese sushi chain sorry for cake that failed to match ad photos
2 min read







TOKYO — The mum or dad business of significant conveyor-belt sushi chain Akindo Sushiro Co. has apologized after at the very least a person buyer complained that a person of the chain’s desserts looked absolutely nothing like its promoting photographs.

“We apologize for the inconvenience induced to our clients,” Foods & Life Organizations Ltd. stated in a statement concerning Suita, Osaka Prefecture-dependent Sushiro’s “matcha” green tea and chocolate cake with sleek, thick cream.

The cake’s attractiveness as offered in Sushiro advertising materials is that it was coated in a generous dollop of thick, smooth product sprinkled with eco-friendly tea powder, all held collectively with a slim plastic movie that, at the time taken off, allowed the cream to flow around the cake’s edges. Even so, a single of the desserts served up at a restaurant in Hiroshima Prefecture in January this yr appeared coated in lumpy product, experienced no plastic film and no eco-friendly tea powder.

According to the 17-yr-outdated substantial school scholar who purchased the cake, the eatery available to remake the dessert for her when she pointed out how distinct it was from its image. Having said that, the substitute seemed the exact as the first cake.







“This experienced under no circumstances happened to me ahead of,” commented the pupil, who stated she frequented the Sushiro restaurant about at the time a thirty day period with her dad and mom. “I was stunned and dissatisfied mainly because the cake looked delightful in the image and I’d been seeking ahead to it.” She started off going to a diverse conveyor-belt sushi chain following the cake incident.

In accordance to Food stuff & Lifestyle, the matcha cake was a confined time menu merchandise that very first went on sale in April 2021. It was taken off when but designed a menu comeback that November. It is no for a longer period being offered.

The plastic film and cream topping were being supposed to be utilized just before serving.

On June 9, Japan’s Shopper Affairs Company slapped Sushiro with an administrative order for phony or deceptive advertising by continuing to operate an advert marketing campaign for specials on sea urchin and crab that were being in simple fact out of stock.

A Food & Everyday living spokesperson stated, “We will tell our shops to comprehensively adhere to the handbook when selling comparable merchandise.”

(Japanese original by Tatsuro Ando, Electronic Information Center)
