April 14, 2021

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Is Food In You

The Foodstuff Artist Whose Viral Recipe Brought about Scarcity of Greek Feta Cheese

4 min read

Feta cheese
Jenni Häyrinen in Milia, Greece. Photo credits: Jenni Häyrinen. Instagram @liemessa

Jenni Häyrinen is the Finnish meals artist behind the mouthwatering baked feta pasta recipe that has gone viral on social media around the globe, boosting feta cheese income to an unparalleled peak and even resulting in shortages in markets across the globe.

Global media documented the significant impression of Jenni’s dish on feta supply and demand across the United states past thirty day period, as the wildly preferred recipe, which debuted on line in 2018 underneath its Finnish identify “uunifetapasta”, went trending once all over again many thanks to a TikTok movie.

The ingenious foodstuff blogger from Helsinki tells Greek Reporter in which the inspiration came from for this considerably beloved dish, what will make feta so popular with men and women from distinctive culinary backgrounds, and what her personal effect of initial Greek delicacies in the course of a quick keep in the state was.

Phenomenal effects of oven-baked feta

A handful of months following the on the web publication of Jenni’s feta pasta recipe, “oven feta” rated as the most searched search phrase in the food category on Google Finland for 2019, and “uunifetapasta” was justifiably awarded Phenomenon of the 12 months.

But that was just the starting of a truly phenomenal affect.

A 12 months later, in September 2020, Jenni was to uncover out that, the immense level of popularity of her recipe prompted feta cheese revenue to go up by 300% cent in Finland by yourself, and that retailers were operating out of simple substances for the dish.

By that time, the unique “uunifetapasta” post had exceeded 2.7 million sights, while Finland alone has only 5.5 million inhabitants.

Baked feta pasta
Baked feta pasta. Image credits: Jenni Häyrinen. Instagram @liemessa

“Some outlets ran out of feta cheese. One particular huge chain retailer claimed that their feta profits went up 300%, even though I began acquiring messages from my followers telling me that they could no for a longer period find feta in their nearby retail store.

“It was the exact same story with basil, which you also need to have for the recipe. At the time I went to my regional shop to get feta cheese for my uunifetapasta and they ended up out of feta much too! That was humorous, but I could only blame myself”, she laughs.

The fascination with the dish has considering that continued to choose the world by storm, most lately winning in excess of US foodies, as the most up-to-date income info -let by itself social media stats- validate.

Feta cravings

The extensively influential food items blogger admits that the inspiration for utilizing feta cheese when developing this distinct recipe stemmed from  her own adoration of feta and her cravings for it.

“I really like feta cheese. It is loaded in flavor, salty, and melts just excellent. I appreciate it baked, and craved for it as anytime I was feeling peckish. I desired to take care of myself a brief lunch, so I imagined why not bake it with loads of tomatoes to produce a sauce and insert pasta to it!”, Jenni recounts.

Baked feta pasta in the making
Baked feta pasta in the making. Photo credits: Jenni Häyrinen. Instagram @liemessa

Inspite of her confidence in her recipe, the eventual enthusiastic reaction that it been given -and is still getting now, over two decades from its emergence- was simply just past creativeness.

“I understood it was a terrific recipe when I posted it, so I requested my followers if they have tried the new viral pasta yet and utilised hashtag #uunifetapasta. It was much more of a joke at first, but correct away it started off going actually viral -1st on Instagram tales.

“The pursuing weekend I ran a 3-working day #uunifetapasta dwell, again on my Instagram tales, as I reposted my followers’ creations. Newspapers picked on it and inside of a pair of weeks everybody in Finland was cooking it”, she recollects.

Personalized favorites

Jenni declares currently being a big customer of olive oil, olives and feta, which she often utilizes for her recipes.

“Mediterranean food items and Greek cuisine are common and effectively-identified all above the globe. We do not have a comparable nearby cheese right here, so imported, reliable Greek feta is a organic choice for various dishes that go nicely with feta cheese”, she clarifies.

Mediterranean vegetables are the base of Greek cuisine. Photo credits: Jenni Häyrinen Instagram @liemessa
Mediterranean veggies are the base of Greek delicacies. Picture credits: Jenni Häyrinen Instagram @liemessa

All through a small continue to be in Greece in 2018, Jenni experienced the option to expertise classic Greek delicacies although attending a foods photography workshop in Milia.

Despite the fact that she ate primarily regional food items at the position in which she stayed, she received to check out places to eat far too, a amount of moments.

Jenni got a real taste of traditional Greek cuisine during her stay at Milia. Photo credits: Jenni Häyrinen Instagram @liemessa
Jenni got a true flavor of traditional Greek cuisine in the course of her keep at Milia. Image credits: Jenni Häyrinen
Instagram @liemessa

“My favourite dishes that I acquired to flavor ended up the spanakopita spinach pie and octopus salad. I adore to cook moussaka at home too -it will have to be my husband’s favorite food items!”, she reveals.

Spanakopita pie is another personal favorite Greek dish of Jenni. Photo credits: Jenni Häyrinen Instagram @liemessa
Spanakopita pie is a further individual favourite Greek dish of Jenni… Picture credits: Jenni Häyrinen Instagram @liemessa

...and so is grilled octopus too.. Photo credits: Jenni Häyrinen Instagram @liemessa
…and so is grilled octopus also. Photograph credits: Jenni Häyrinen Instagram @liemessa

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