World’s Biggest Pizza Chain Debuts a Rice Bowl

When a pizza chain starts taking more than the globe, it’s only natural to expect some crossover goods among pizza and well-known staples of intercontinental cuisines. At the conclusion of 2020, Domino’s operated more than 700 retailers in Japan, and was the country’s amount just one pizza shipping and delivery manufacturer. Mainly because of its level of popularity there, the chain is launching a dish that brings collectively the most effective of the two worlds: the Pizza Rice Bowls.

Just as McDonald’s made Arepas for its Colombian and Venezuelan consumers and Burger King launched Fish ‘n’ Chip Butty in New Zealand, Domino’s was also on the lookout to cater to nearby palates. The new rice bowls consist of a bed of butter rice topped by a layer of cheese and with a assortment of toppings included more than that—a nod to Japan’s standard Donburi dish. Several of the rice bowl toppings, this sort of as bell peppers, pepperoni, and mushrooms, are quickly recognizable to the American client, although others, like shrimp, octopus, and Hokkaido Camembert cheese. are distinctly absent from American pizza menus.

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An advert posted on Domino’s Japanese site reads in component: “Is it a pizza? Is it a Japanese food?” and then goes on to say prospects can “Delight in our primary take on the rice bowl, with rice lined with some of our traditional topping combos”. The firm is at the moment providing 7 distinctive Pizza Rice Bowls, which include alternatives like Pizza Rice Bowl Garlic Grasp, Pizza Rice Bowl Char-Grilled Beef, and Pizza Rice Bowl 5 Cheese. Charges for the bowls selection from ¥1099 to ¥1299 for shipping and delivery (takeout is less expensive), which is equal to about $10 to $12.

Regrettably, the Pizza Rice Bowl is a Domino’s menu merchandise exceptional to Japan. For much more on Domino’s, test out:

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